Much has been written about this prolific label, the company behind it, and its world-famous trademark, so I will not dwell on the subject. 

The US Gramophone Company was founded in Washington (USA) in 1893, its president Emile Berliner who ‘invented' the 10-inch disc, its objective to market the discs and other Berliner patents. The first discs were released in 1894, and in that year Berliner also established the Berliner Gramophone Co. In 1896 the National Gramophone Company, formed by Frank Seaman, was given rights to distribute Gramophone machines and discs, but in a legal battle which can only be described as a double-cross by Seaman over Berliner, Berliner was prohibited from distribuiting his own inventions in the USA, so he looked to England. In 1897 The Gramophone Company was founded in London. 

In 1898, Will and Fred Gaisberg were sent to London by Berliner to run the recording studio, and Emile's brother Joseph set up a pressing plant in Hanover, Germany. In that year, the ‘Recording Angel' trademark was first used on discs, and legally registed in May 1899 in London as a trade-mark. In that same year, 1899,  the Managing director of The Gramophone Company, William Owen, purchased the painting of Nipper (but was not used as a trade-mark till 1909). Berliner however did register the "His Master's Voice" 
trademark in England and the following year in the USA. 

In 1900, The Gramophobe Co. Ltd became The Gramophone and Typewriter Co, (known as G & T), producing records in London, Paris, Moscow and St.Petersburg. 

In 1903, G & T bought controlling shares in International Zonophone Co and its USA affiliates, and in the following year British Zonophone was formed headed by Louis Stirling. 

In 1907 G & T in the UK and Victor in the USA (formed in 1901), signed a trading agreement diving the world into two trading areas; the British company reverted back to being The Gramophone Company. 
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In 1908, the factory at Hayes, Middlesex was opened, the foundation stone havcing been laid the year before by Dame Nellie Melba. 

In 1909, Nipper the fox terrier was seen on the label for the first time. The Recording Angel remained until 1924 by being pressed into the ‘blank' side of the single-sided discs. 

The history of the company during the (First World) war years is interesting, and its subsidiaries went through changes, especially in Germany, where the branch went independant and became Deutsche Grammophon. It later used the Nipper trademark with the words, Die Stimme seines Herrn. Another label was established in Germany in 1925, Electrola. 

In 1920, American Victor bought a controlling interest in The Gramophone Co. 

In 1924, single-sided issues were discontinued. 

In 1931, The Gramophone Company and Columbia Graphophone Co. Ltd mereged to form Electrical and Musical Industries (E.M.I.). , together with Parlophone, Regal and Zonophone. 

The trademark ‘Gramophone' was replaced on 20 October 1910 by the now-famous ‘His Master's Voice', as a result of an unsuccesful attempt top register the word Gramophone. 

Because of the diversity of the label designs, there are others who have painstakingly detailed their individual changes and release dates - Norman Field on the internet [F] has an excellent coverage, and Rust [R] is detailed also.  I have thirty or so different labels which is probably a small fraction of the total different labels. I will simply present them here in as close to chronological order as I can figure out, without getting too fussy. 

Dame Nellie Melba insisted on her own label (which Rust [R] describes as pale lilac), and her own record sleeve which raised the cost of the record considerably. 

Note the date on the record, September 1905.

Note: The use of the word ‘Concert' on the label indicated it was a ten inch classical recording, whilst the word ‘Monarch' was used to designate a twelve inch classic. 

I cannot work out the recording period for this catalog C366, matrix 2-012, according to Rust [R]. In fact I find Rust's dates by matrix number rather confusing and inadequate. There is no resemblance to the above catalog and matrix number on the Rust listing. We know from Rust that this label, with its resctangle panel containing the catalog number, end at the end of 1917but damned if I can work out when they started - Rust is so confusing at times!!  The royalty stamp may be a clue - 15-8. Could that mean August 1915? 

Catalog number 0680; again Rust [R] is confusing - this number on a 12 inch seems to indicate a recording period of 1905/06, at the Maiden Lane studios, but the label clearly states Hayes, Middlesex - and besides, the Nipper logo was not used till 1909. 

This Arthur de Greef pianoforte solo has a catalog number D655, and matrix 05708.  Once again, Rust indicates that this matrix was pressed in the 1911/12 period, but gives the location as Maiden Lane, London. We know from Rust that this label, with its two ‘triangular' sections at the bottom left and right, containing respectfully the matrix and catalog numbers, came into existence after 1917,  after the demise of the coloured rectangular box as per L12-018 above. These ‘black label' D-series commenced in February 1918, and are double-sided. 

Another in collection (there are many in the BD series):
J583 c4 HIS MASTER'S VOICE Made in England
BD262 (OA88995).  12th STREET RAG (Summer, Bowman). 
‘Fats' Waller and His Rhythm. Vocal refrain and Piano by ‘Fats' Waller.
BD262 (OA92915).  TRUCKIN' (Koehler, Bloom). Ibid.

Note location of recording company - Dum Dum. Perhaps this is another stupidity aligned with the idiotic ‘music' of Spike Jones, who, quite frankly, I loathe. 
 

A modern label from the 1950s - probably the last of the HMV label designs for a 78 rpm record.
 

L195 c3 NODDY - HIS MASTER'S VOICE Made in Australia.
TA1006 (OEA17583).  NODDY'S ADVENTURE WITH HIS CAR 
Enid Blyton tells the story. Instrumental accompaniment conducted by Philip Green. 
TA1006 (OEA17582).  NODDY IS NAUGHTY    Ibid.